SFC nearly doubled revenue to the athletics department from their app
The athletic department at Santa Fe Christian School in Solana Beach, California has worked with REPu to deploy a highly successful mobile application, as part of a complete digital platform. In the first year the school launched the app, the SFC Talon, their athletic department was able to achieve a 40 percent increase in revenue year on year.
In addition to opening up new sponsorship opportunities, which provided important funding for a variety of teams at the school, the app also provided a new way to help SFC stay closer to its fans. With game schedules & scores, news & interviews, video highlights, dynamic rosters, social integration, customized notifications, and more, the app provides a one stop shop for fans to keep in touch with their favorite SFC teams. The app is branded under the SFC name, and the school has complete control over the content that appears in the app.
For Chad Bickley, athletic director of Santa Fe Christian School, the rollout of the new application has been wildly successful.
“Any time you have the opportunity to nearly double revenue just by making one simple change, that’s sort of a no brainer for me,” Bickley said. “We also like to build a sense of community around our teams, and deploying the REPu platform has helped us start building that community in the digital world as well. Our experience with the app has been awesome so far.”
After the successful launch at Santa Fe Christian, REPu will now be working with high schools and colleges across the country to deploy similar branded apps. Schools will be able to choose between a paid version and a free version of the application. Choosing the free version allows athletic departments to start building fan engagement no matter what their current budget looks like. The paid version provides even more powerful capabilities to help the school drive revenue as well as increase fan engagement. The app is delivered as part of a complete digital platform, which also includes an athletics website and a simple to use content management system (CMS).
To learn more about REPu’s services, and to find out if a free branded app might be right for your school’s athletic department, visit us at repusports.com today. You can also check out the SFC Talon app to learn more about the success that Santa Fe Christian School has had as a result of working with REPu.
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